Speech Writing: A Service Website

Client: Cody Pomeranz

Project: Creating a website to advertise Speech Writing Services.

Context

Cody is a speechwriter seeking a professional website that clearly communicates their services and is easy for them to manage in the long term. They had chosen Squarespace as their hosting platform at the beginning of the project. I researched, designed, and customized a website that reflected their personality and services.

Competitive Analysis

I started by reviewing several websites the client provided as inspiration. I studied their structure, navigation, and overall tone to identify commonalities across the industry. From this analysis, I identified key patterns between other similar websites. It included the importance of a strong landing page and service breakdowns. Doing this research guided me to identify the essential pages and develop a content strategy for the site that would meet the client’s goals.

Sketches

With a research-backed plan, I sketched potential layouts to visualize how the content would flow across the pages. These simple pencil and paper sketches became my guide for choosing a template to customize from what was available from Squarespace. From there, I began customizing the theme with the client’s brand in mind. I adjusted layouts, typography, and spacing to align with their vision while ensuring usability.

One significant change was the removal of the “Works” page upon review. The page posed confidentiality issues as raised by the client. Once the client and I realized this, we decided that the page also didn’t have enough content to feel complete. With this discussion and feedback, I adjusted the structure and refined other content placements to enhance clarity and flow.

Final

The final product is responsive and easy to manage, ensuring smooth navigation and consistent branding across all screen sizes. The client now has a professional online presence that reflects their business goals and can be easily updated as they grow.

Visit their website here! 

Website: https://www.codypomeranz.com/

Password: pomeranz

Final Thoughts

The redesigned website provided the client with a polished, mobile-friendly online presence that launched on time and closely aligned with their vision. By tailoring the site’s structure to their actual content needs, I was able to streamline the experience while avoiding unnecessary pages. The final result was not only visually consistent across devices but also easy for the client to update and manage moving forward. Overall, the client expressed positive feedback on both the usability and the way the design reflected their business goals.