Oou Cha (WIP)

Currently in progress as of March 2026. In the process of finalizing menu design and other product design. Slated to finish around May 2026

About Oou Cha

A new boba and cafe storefront in PINELLAS PARK, FL.

My Role

• Website Set-up
  • Setting up Website (linking it up with physical storefront)
• Design/Branding
  • Logo
  • Color Palette
  • Website Design
  • Menu
  • Product packaging design
  • Social Media Images

Concept

Mid-century modern with a focus on maroon colors.

Logo Iteration

Sketch

image of pencil-and-paper sketches for a logo ideas process. showing ideas from logo with girls, latte art, then settling on a dog laying down (specifically a great pyrenees goldendoodle)

Digitize

image(s) of digitized versions of what was sketched out. Showing images of various poses and styles of the dog until we settled on the specific laying down version

Text Logo

image(s) of font choices with logo ideas

Final Logo

image(s) of the final logo in full color and other "variations"

Website

website breakdown

Menu

Sketches

images of sketch ideas, leaning towards higher end drinks like cocktails and trendy boba stores

Digitize

images of wireframes with more concrete layout and sizing. little to no stylizing yet

Final

full menu that would be seen in the store on the TVs

Product Packages

images of designs for various wrappers, bags, and cups

Final/Opening

images of the opening and the final interior design.

Conclusion

Final product thoughts and conclusions for setup